This is a summary review of The Dragonfly Effect containing key details about the book.
What is The Dragonfly Effect About?
The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert. This book shows that you don't need money or power to inspire seismic change.
Who is the author of The Dragonfly Effect?
Jennifer Aaker is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness.
Andy Smith is an Appreciative Inquiry facilitator, Emotional Intelligence consultant, and NLP trainer based in the UK and working worldwide. He has been assisting individuals and groups with accelerated change for 25 years.
Carlye Adler is an award-winning journalist and four-time New York Times bestselling co-author-collaborator.
How long is The Dragonfly Effect?
- Print length: 240 pages
What genre is The Dragonfly Effect?
Business, Nonfiction, Social Media
What are the chapters in The Dragonfly Effect?
Chapter 1: The Dragonfly Body The System That Keeps It Airborne
Chapter 2: Wing 1: Focus: How to Hatch a Goal That Will Make an Impact
Chapter 3: Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessged, Noisy World
Chapter 4: Wing 3: Engage: How to Make People Connect with Your Goal
Chapter 5: Wing 4: Take Action: How to Empower Others, Enable Them-and Cultivate a Movement
Chapter 6: Onward and Upward You're Flying! Now What?
Tal Gur is a location independent entrepreneur, author, and impact investor. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His most recent book and bestseller, The Art of Fully Living - 1 Man, 10 Years, 100 Life Goals Around the World, has set the stage for his new mission: elevating society to its abundance potential.