Start at the End: Summary Review

This is a summary review of Start at the End containing key details about the book.

What is Start at the End About?

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.

Who is the author of Start at the End?

Matt Wallaert applies behavioral science to practical problems, from startup exits to the Fortune 500 to an array of prosocial side projects. As one of the first behavioral scientists to leave academia and work in industry, he’s given hundreds of talks on the science of behavior change at the UN, SXSW, and beyond.

How long is Start at the End?

  • Print length: 256 pages

What genre is Start at the End?

Business, Design, Nonfiction

What are good quotes from Start at the End?

“That’s because, in general, better intervention design happens when you have as many potential insights as possible at the beginning of the process—a big, wide funnel of opportunities for behavior change that slowly gets narrower as we hone in on pressures we’re able to successfully design interventions around. The more insights we have to start with and the faster and more thoroughly we can validate them, the more interventions we can design. Designing more interventions means running more pilots, and when we thoroughly and swiftly validate those, we get more Cheeto flavors that keep bringing us closer to the Utopian Universe, one snack at a time.”

― Matt Wallaert, Start at the End
 

What are the chapters in Start at the End?

Chapter 1: The Intervention Design Process
Chapter 2: Potential Insights and Insight Validation
Chapter 3: Behavioral Statement
Chapter 4: Pressure Mapping and Pressure Validation
Chapter 5: Intervention Design and Intervention Selection
Chapter 6: Ethical Check
Chapter 7: Pilot and Pilot Validation, Test and Test Validation, Scale Decision and Continuous Measurement
Chapter 8: The End of the Beginning
Chapter 9: Priming, Moderation, and Mediation
Chapter 10: Optimum Cognition
Chapter 11: Uniqueness and Belonging
Chapter 12: Special Factors of Inhibiting Pressures
Chapter 13: Competing Behaviors
Chapter 14: Eliminating and Replacing Behavior
Chapter 15: Mini Case Studiesuild Things

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Tal Gur is a location independent entrepreneur, author, and impact investor. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His most recent book and bestseller, The Art of Fully Living - 1 Man, 10 Years, 100 Life Goals Around the World, has set the stage for his new mission: elevating society to its abundance potential.

 

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Founder

Tal Gur is a location independent entrepreneur, author, and impact investor. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His most recent book and bestseller, The Art of Fully Living - 1 Man, 10 Years, 100 Life Goals Around the World, has set the stage for his new mission: elevating society to its abundance potential.

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